Included in this Course
Module 1: Why You MUST Create Content in Your Business
In the first module, you'll establish the benefits of content marketing and explain the four key types of content every business owner needs to create, no matter what business they're in. You'll set expectations for what your participants will achieve in the course, and they'll start thinking about the current state of their content creation.
Module 2: Set Goals to Set Content Priorities
The first step in creating a successful content plan is defining goals. In this module, you'll show your students how the four types of content directly impact different business goals. They'll then use that information to pick a focus for their content plan, specifying how their content will help them achieve their goals.
Module 3: Who Are You Creating Content For?
For any content marketing to work, you need to know your audience well. So in this module, you'll show your students how to create a customer profile that goes beyond the usual demographics and psychographics. For each type of content, you'll explore exactly what questions are in any customer's mind, so that your students can create the most effective content to meet their needs.
Module 4: What Plan Can You Realistically Commit To?
It's easy to get carried away with plans that sound wonderful, but are impossible to implement. In this module, you'll explore the different questions your students need to answer to ensure their content plans are achievable. They'll then put together a one-page content marketing plan that summarizes what they want to achieve and how they'll get there.
Module 5: Create Your Editorial Calendar
With a realistic content plan in hand, your students can start creating their editorial calendar for content they want to publish. In this module, you'll show them how to put together a calendar that outlines the most important information they need to stay on track and take action on their plan. You'll give them tips for coming up with content ideas, as well as a checklist for ensuring consistent quality content.
Module 6: Planning for Future Growth
As your students get more comfortable with content marketing, they'll want to expand their efforts and adjust for the changing needs of their business. In this module, you'll give them tips for maintaining momentum, managing their time, and keeping an endless supply of content ideas available whenever they need it.
Module 7: Conclusion and Next Steps
In the last module, you'll review what your students learned in the course and send them off with more tips for keeping their content creation going strong. Encourage them to start implementing their content marketing plan right away, taking advantage of all their course work.